Channel Overview and Best Practices for Culinary Sales and Marketing
2-day Comprehensive Training and Hands-on Learning
Everything you need to know about foodservice, one bite at a time.
• Industry Structure and Dynamics 2.0
• Maximizing Value of Insights Tools
• Best-in-Class Operator Buying Journey
• Chain Restaurant Collaboration Best Practices
• Hands-on Culinary Experience
Whether you’re new to the business or an industry veteran, Foodservice Boot Camp is the program you need to maximize your effectiveness as a foodservice marketing and sales leader.
Join CSSI/Marlin for an educational, enlightening 1.5-day session encompassing the following topics:
Industry overview
- A rundown of the structure and dynamics of the foodservice industry
Introduction to insights tools
- How to maximize the value of your subscription to insights tools, including Datassential, Technomic and Mintel
Change drivers: analysis and implications
- Current and projected trends across foodservice channels, with a special focus on how technology is changing marketing best practices and consumer buying behaviors throughout industry channels
Best practices 2.0
- Foodservice marketing: the evolving customer journey and what operators are looking for from manufacturing partners
- Culinary sales: operator challenges and how to best partner with national and regional chains on innovation to get your products on the menu
Hands-on culinary experience
- Bringing the trends to life with a multi-course tasting menu, developed by our team of 22 national account chefs
We bring our training roadshow directly to you, complete with a dynamic team of chefs, marketers and subject matter experts delivering an interactive experience right in your office or company facility.
Please contact Bridget Mikols
for more information or to set up a training session.
Contact Us
Who we are
CSSI, a Marlin Network Company was founded to address the industry’s need for a fully integrated foodservice agency. Powered by unparalleled insights and connectivity, we provide a winning combination of strategic, marketing communications and culinary expertise to fuel our foodservice partners’ innovation and growth.
