Spring on Seasonal LTOs

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Spring on Seasonal LTOs

March 16, 2022

March is finally here! The long-awaited arrival of spring brings new LTOs to foodservice menus everywhere. Some of this month’s highlights include innovative new flavors in beverages, a spotlight on seafood and the return of some fan favorites. Check out my top picks for must-try limited-time offers that are guaranteed to get you feeling inspired for the season.

Flavorful seafood offerings are filling up menus in honor of the Lenten season. White Castle is reintroducing their Shrimp Nibblers. Tender butterflied shrimp tossed in a buttermilk-flavored batter and fried to perfection. Hurry, these nibblers are only available through April 17th.

Image: WhiteCastle.com

Arby’s is now offering their King’s Hawaiian® Fish Deluxe meal. The meal offers a sandwich made with a crispy fish fillet, topped with cheddar cheese, shredded lettuce, tomato and tartar sauce on a toasted King’s Hawaiian® Roll–– a crunchy, tangy and totally craveworthy combination.

Image: Arbys.com

Operators have taken notice of the ongoing ask for plant-based proteins on menus, and Applebee’s Neighborhood Grill + Bar is capitalizing on consumer demand, making their Impossible Burger and Cheeseburger permanent menu items.

In addition to upping their plant-based burger game, the national chain is getting into the St. Patty’s Day spirit with their duo of Saintly Sips cocktails. The Tipsy Leprechaun combines Jamison Irish Whiskey, melon liqueur, blue curacao, sweet-and-sour mix and lemon-lime soda with a gold sugar rim. The Pot O’ Gold Colada is a frozen cocktail with Captain Morgan’s Spiced Rum, coconut cream, pineapple, lime juice and a swirl of mango puree––only available until March 27th.

Image: Applebees.com

Image: Applebees.com

Scooter’s Coffee is also introducing some holiday-inspired treats within their LTO list. Their Lucky Leprechaun combines mint flavor with espresso, steamed milk and white chocolate and is then finished with whipped cream and Andes mint chips. Look no further than the Pot O’ Gold Latte if you’re looking for a caramel coffee fix, crafted with espresso, steamed milk, caramel and butterscotch, then topped with whipped cream and an additional drizzle of caramel sauce. Both beverages are offered hot, iced or blended and are available through late March.

Looking for more sweet inspiration? Check out their Butterscotch Cold Foam, Chocolate Mint Chip Cookies and Red Velvet Cake Bites.

Image: Scooter's Coffee Instagram

Image: Scooter's Coffee Instagram

Nothing quite says spring like a fruity, floral and colorful juice refreshment. First Watch introduced their new beverage, The Purple Haze, which combines lemon, cane sugar, butterfly pea flower tea and a hint of lavender resulting in a vibrant purple hue that is truly Instagram worthy.

Image: First Watch Instagram

Chick-fil-A is bringing back a fan favorite, the Smokehouse BBQ Bacon Sandwich. The mouthwatering creation is made with marinated grilled chicken breast, Colby-Jack cheese, green-leaf lettuce, peppered brown sugar bacon and Smokehouse BBQ sauce. The sandwich will be available until April 23rd or while supplies last.

Image: Chick-fil-A Instagram

Cracker Barrel Old Country Store is also taking a dip in the LTO pool with a variety of new beverages available through May 15th. The Roscato Moscato Wine and the Roscato Sweet Red Wine offer a chilled, sweet and slightly fizzy option, while the Jack Daniel’s Country Cocktails Lynchburg Lemonade packs a bit more punch with the addition of whiskey. For those looking for a non-alcoholic offer, the Fruit Stand Tea is a tasty combination of peach, apricot and dark cherry flavors that encompass all the sweetness of the season.

Image: nrn.com

LTOs are a fantastic way to innovate menus with new flavors, trends and seasonally relevant offerings. When executed correctly, they create excitement and satisfy consumer needs for new and inspiring dishes that increase revenue for operators.

Create your own profit-boosting LTOs while increasing your thought leadership in 2022 with our innovation worksheets. Contact Sherry Gorsich, Director of Business Development & Strategic Partnerships at CSSI at sherry.gorsich@cssiculinary.com for more details.

Skylar Skidmore
Senior Marketing Manager, Marlin Network

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