CSSI Staff Post – July 8, 2020
With summer in full swing, restaurants around the country—at least those in regions where COVID-19 cases are flattening or declining—are beginning to cautiously open up for consumers. Here’s what we’re seeing:
- Well-spaced outdoor seating that allows for proper social distancing, with many restaurants enlarging patios to allow for more tables
- Whole street closures in some cities to increase capacity
- Mandatory mask mandates
- Sanitation stations, which are as common as server stations
- Streamlined back-of-house teams to minimize any nonessential contact
- Hygiene—rather than food—as the number one focus in marketing and advertising
As the restaurant industry continues to adapt to meet new standards and make it possible for consumers to comfortably and safely eat out again, it is time to think about what will draw them out. Many Americans have been cooking more at home for the past four months—either as a new hobby/passion or out of necessity. We predict that menuing plant-based and authentic global cuisines can entice and delight these consumers, as restaurants can deliver on certain flavors, preparation styles and dishes in ways that would be nearly impossible to recreate at home.
Inspire Consumers With Plant-Based Menu Items
Plant-based eating was up before COVID-19, and the trend will likely continue as restaurants reopen. Nearly 86% of consumers who were interested in plant-based items pre-pandemic will still look for them on menus now.* With the shortages in the animal protein supply chain and the issues at the processing facilities, consumers—even those who are new to the trend—are quickly incorporating plant-based foods into their routine.
Retail sales of plant-based proteins have skyrocketed during the pandemic, but the general public will still be looking to the restaurant industry to teach them how to effectively incorporate them in recipes they make at home. Chefs can do this by adding more plant-based proteins into classic dishes as a way to showcase newer ingredient in more comfortable formats.
Serve Up Authentic Global Fare
Incorporating authentic global cuisine will be another effective way to draw customers back in. Nearly 30% of all consumers noted that they would search out authentic Asian and Latin cuisines when they can eat out again.* This is likely due to the fact that many authentic recipes incorporate unique cooking techniques and potentially difficult-to-source ingredients. Consumers are eager to get out and stretch their comfort zone again.
Even if restaurants aren’t set up to create these authentic dishes, they can rely on manufacturers to ideate and develop everything from authentic ready-to-use sauces that can be added to any dish to fully ready-to-heat proteins that take out the complicated cooking processes.
Innovation never stops, and it will be crucial in getting consumers back through those doors in the coming months. CSSI is here to assist chefs and restaurant operators by working with their teams and connecting them with manufacturers who are constantly producing turnkey menu innovation solutions for the problems facing the foodservice industry.
*Datassential, “One Table: Consumer Insights and the Path Forward,” May 2020.